Brand is the combination of sign, symbol, design and largely people’s perception, intended to identify the goods and services of seller and to differentiate them from those of competition. Therefore, managing a brand means managing people’s perception. In a course of building relationship with consumers, brands play a significant role in signaling a certain product characteristics to consumers in a conducive or not so conducive way.
An obvious question for some organization is why brand or brand identity is important. So the answer is, it is a fundamental characteristic of every organizations simply because if consumers recognize a brand and have some knowledge about it then they do not have to process additional information, rather their awareness and brand belief allow them to lower the search cost and time in a process of making buying decision. Therefore enhancing brand awareness and building brand is paramount task in order to compete efficiently in market place. We believe that every brand should offer functional, symbolic and experiential need of consumers to control brand image and enhance market performance over the time. We offer full range of brand management services to build equity consisting of following:
Brand Identity and enhancing Brand Image and Awareness
Corporate Branding and Design Services/packaging
Brand positioning and Repositioning
Communication Strategy and Planning
Identifying who your customers are through consumer insight tracking studies and building an appropriate brand strategy
Identifying buying Behavior
Digital and traditional consumer PR
Brand Audits(Pre and post campaign) applying qualitative and quantitative research techniques
Understanding consumer perception in terms of pricing and value propositions
And increasing Marketing Communication Effectiveness
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