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Consumer Insight

Consumer Insight

What kind of people buys certain organizations products and services? What do they value? Where do they buy from? What kinds of new products would they like to see on the market? These and other related questions are the key to informed marketing decision making process, and the answer of each of these questions are something all organizations want to know. Creative Impact provides specialist market research and consumer insight expertise and solutions to our clients. Our innovative services cover much of it; following illustration is about research needs and benefits:

Research needs Benefits of conducting market research
Finding out what customers think/feel/do about a particular topic Assess ROI for communication activities
Getting customers feedback as a result of new product launch Drive efficiencies to reach target audience
Understanding customer base and segmentations Monitor activities to speed up communication effectiveness
Understanding and tracking how and why certain trend has changed or evolved Provides business rationale for marketing communication programs
Receiving feedback from customers as to how to make improvements and post product launch audit Define strengths and weaknesses should crises/ issues emerge
Helping clients in implementing various research techniques to achieve desired objectives Retain and understanding existing customer base
Identifying market size for existing and potential products or services Acquire strategicall and critical knowledge to build marketing and PR programs

Services List

  • Marketing and Consumer insight
  • Retail and Shopper Behavior
  • Advertising Testing
  • Segmentation
  • Market Research Surveys
  • Face to Face Interviewing
  • In-depth Interviews
  • Qualitative and Quantitative Research
  • Market Place and Media information
  • Customer Satisfaction Studies
  • Perception Tracking Studies
  • Online Internet Research
  • Telephone Interviewing
  • Observational and Ethnographic Research
  • Traditional Focus Groups
  • Opinion Polling