Finding out what customers think/feel/do about a particular topic |
Assess ROI for communication activities |
Getting customers feedback as a result of new product launch |
Drive efficiencies to reach target audience |
Understanding customer base and segmentations |
Monitor activities to speed up communication effectiveness |
Understanding and tracking how and why certain trend has changed or evolved |
Provides business rationale for marketing communication programs |
Receiving feedback from customers as to how to make improvements and post product launch audit |
Define strengths and weaknesses should crises/ issues emerge |
Helping clients in implementing various research techniques to achieve desired objectives |
Retain and understanding existing customer base |
Identifying market size for existing and potential products or services |
Acquire strategicall and critical knowledge to build marketing and PR programs |