Setting clearly defined campaign objectives prior to planning, selection and implementations is imperative. We take a number of factors into account during media planning and implementation for example selecting target audience, setting media objective, selection and scheduling. In the end evaluate by measuring, analyzing and monitoring campaign is our integral part of all campaigns.
The key is setting the effective KPI as to what exactly campaign is trying to achieve. There are a number of agencies offer post campaign audit and use different techniques. We at Creative Impacts invested adequate amount on R&D to give our clients real time analysis of activity as to how many times your brands is being mentioned in news and what to what percentage of people have positive or not so positive opinion about your brand. Where do you stand in market place in terms of competitions and consumer’s perception? And the plan of a desired destination where you want to arrive at.
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