Corporate social responsibility is about doing the right things. It’s a part of continuing process of building long term value through involving in issues which affects public to improve company’s reputation and encourage customers and other stakeholders to stay engage with organizations. Hence, it’s about behaving responsibly which also offers direct business benefits and drive corporate change with well defined objective and measurable targets.
CSR activities offer desired consumer support; therefore companies are now expected to engage themselves with CSR programs to influence consumers sense of well being so that companies are rewarded later in the market. There are a number of initiatives that leave huge amount of influence on consumers that help build desired value propositions of the company. Authentic research reports suggest that businesses must, as should we all, become a good citizen and encourage organization to act in a socially responsible manner.
The benefits of CSR
CSR should not be perceived as meaningless activity, as it can benefit firms in many ways such as CSR programs are likely to increase customer satisfaction that is positively linked with employee commitment and customer loyalty. Also, customers develop positive perception of firms through evaluation of the fairness that firm demonstrate by using firm’s products and services. Therefore, CSR initiatives are expected to demonstrate equity towards customers that leads to higher satisfaction.
Since, it is beginning to appear that consumers respect and want to buy goods from those who are responsible and preserve the interest of members of the society, hence there is direct link between being good and creating loyalty. In addition, careful implementation of CSR policies can help your organization in following ways:
- Raise positive perception of the organization
- Increase customer retention
- Develop and enhance relationship with customers,suppliers and all other stakeholders
- Attract and retain new talents
- Differentiate yourself from your competitors
- Enhancing corporate reputation
- Corporate social marketing
- Cause related marketing
- Corporate philanthropy
- Corporate community involvement
- Socially responsible business practices
For further information please contact Creative Impact Communications to discuss Corporate Social Responsibility and sustainable business practices on firstname.lastname@example.org